My Tech, My Rules

Older men and technology: they resist it, misunderstand it, and eventually capitulate to it with the enthusiasm of someone accepting a parking ticket. Or do They? This narrative is wrong. The more interesting story is considerably more nuanced — and considerably more deliberate.

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My Tech, My Rules

Let me tell you about my Kindle. I'm aware that this is not the most dramatic opening sentence in the history of online publishing, but bear with me.

The Kindle is, on the face of it, an unremarkable piece of technology. A flat rectangle that displays text. It does one thing. It does that one thing very well. And the reasons I value it are, I think, more psychologically interesting than they first appear.

First, I can choose my own font. I can set the size of the text to exactly the point where reading is effortless rather than effortful, which is a consideration that twenty years ago I did not need to make. I can adjust the lighting to whatever the ambient conditions require, which in practice means I can read at eleven o'clock at night without the light on and without disturbing anyone and without squinting at a page that the lamp isn't quite reaching.

I have several hundred books on the device. Every book I have bought in the last decade is there, searchable, retrievable, requiring no shelf space, producing no dust, and available within seconds of deciding I want to read it. The device weighs less than a paperback. It fits in a jacket pocket.

A room full of books — and I have been in many such rooms, some of them genuinely impressive — is an aesthetic statement. It says: I am a person of culture and learning and considerable storage capacity. This is fine as far as it goes. But at eleven o'clock at night, when I want to read the next chapter of whatever I'm reading, the aesthetic statement is of limited practical value, and the Kindle is not.

Home libraries are for people who value ownership & curation (and reading)

I chose the Kindle. Deliberately, after consideration, for specific reasons that are mine. And this is how many older men tend to approach technology when they are left to get on with it — which is quite different from how the technology industry imagines, and quite differently from the narrative that positions every man over sixty as either a reluctant convert or a bewildered bystander.

The narrative that needs retiring

The standard cultural narrative about older men and technology involves one of two characters.

The first is the resistor — the man who won't have a smartphone, who prints out emails, who regards the self-service checkout as a personal affront and would like to discuss this at length with the manager. This man exists. He is real. He has principles, some of which are defensible and some of which are simply the calcification of preference into identity. He is not, however, representative.

The second is the reluctant adopter — the man who eventually gets a smartphone because his children insisted, who has seventeen unread notifications and doesn't know what most of the apps do, who uses the device primarily to make calls and regards everything else on it as clutter that arrived uninvited. This man also exists, and probably comprises a larger proportion of the over-sixty male population than the industry would like to admit.

But there is a third character who receives considerably less attention, and who is, in my experience of men in the second half of life, considerably more common than either of the above.

He is the deliberate adopter. The man who uses technology selectively, purposefully, and on his own terms. Who has, through decades of adult life, developed a reasonably accurate picture of what serves him and what doesn't, and who applies this picture to technology with the same unsentimental clarity he applies to everything else.

He is not impressed by newness for its own sake. He is not intimidated by complexity. He is simply not interested in solutions to problems he doesn't have — and he has the life experience and the self-assurance to say so without feeling that he is missing something.

The smartwatch problem

I want to spend some time on the smartwatch, because it is the piece of consumer technology that most clearly illustrates the gap between what the industry is selling and what older men want.

The smartwatch is, in the marketing literature, a revolution in personal health management and digital connectivity. It monitors your heart rate, your sleep, your steps, your stress levels, your blood oxygen and — depending on the model and the subscription tier — several other physiological metrics that arrive continuously on your wrist and that you are invited to interpret as evidence of how well you are managing the business of being alive.

It also tells the time. For most men over fifty, this is the primary thing they want a watch to do.

Here's what I find interesting about the smartwatch from a psychological perspective. The watch a man wears has traditionally been one of the more personal objects in his possession — a statement of taste, a connection to a particular aesthetic, and occasionally to a person or a period. The watch that was inherited from a father. The watch that was bought to mark a significant occasion. The watch that has been worn long enough to have acquired something that functions as character.

The smartwatch, whatever its considerable technical merits, has no character. It is a small computer on a rubber strap that cycles through watch face designs in an attempt to simulate the variety that actual watches provide through material and craft, and the accumulation of history.

I am not dismissing it. For a man managing a cardiac condition, the ECG functionality is genuinely significant. For a man who wants to track his fitness data, the metrics are genuinely useful. These are real benefits. The device earns its place on those terms.

What I resist is the implicit suggestion that the smartwatch is simply better — that the older, analogue, character-laden alternative is a charming relic that sensible men should have graduated from by now. Character is not a relic. The accumulated history of a particular object is not obsolescence. And the man who still wears his father's watch, or the one he saved up for at thirty-five, is not failing to keep up. He is making a perfectly coherent choice about what he wants on his wrist and why.

The smartwatch tells you a great deal about your body. The watch it replaced told you something about your character. These are not equivalent pieces of information, and the man who prefers the second has not misunderstood the value of the first.

What deliberate adoption looks like

The deliberate adopter's relationship with technology is worth examining in more detail, because it reflects something broader about the psychology of men in the second half of life that this site has examined from various angles.

He tends to ask, before adopting any technology, a question: what problem does this solve, and do I have that problem?

This sounds straightforward. In a technology culture organised around the creation of desire rather than the satisfaction of need — around the manufacture of the sense that without this thing, you are behind, you are missing out, you are less than you could be — it is actually a fairly radical question. It requires self-knowledge to know what you actually need and the self-assurance to decline what you don't, regardless of what the marketing says you should want.

The Kindle solves a real problem: I want to read in comfort, carry multiple books without carrying multiple books, and customise the experience to my specific visual requirements. The Kindle does all of this. I have it.

The smartwatch solves problems I don't particularly have. My sleep patterns are something I experience directly. My step count is not a metric I find myself wishing to optimise. My heart rate is of interest to my cardiologist rather than to a device that will nudge me about it at intervals. I don't have the smartwatch.

This is not technophobia. It is the application of preference to a consumer market that tends to regard preference as an obstacle to be overcome through sufficiently creative marketing.

The streaming question

I want to address streaming services briefly, because they represent an interesting case study in the gap between what older men are assumed to want from technology and what many of them actually want.

The streaming service offers unlimited content. This is presented as an unambiguous benefit. More is more. The library is vast. Everything is available.

What the older man who has been reading, watching and listening to things for fifty years really wants is not more. He wants better. He wants the thing that he is in the mood for, without having to navigate through a catalogue that has been algorithmically curated to maximise the time he spends in the catalogue rather than to efficiently deliver what he came for.

The discovery that a streaming service contains forty-seven thousand items, of which perhaps three hundred are things he might genuinely want, and twelve are things he actually wants right now, is not experienced as abundance. It is experienced as the modern equivalent of standing in a shop that sells everything and being unable to find the thing you came in for.

The older man who has a specific, curated collection of the things he loves — whether that is books on a Kindle or music on a device or films on a hard drive — and who can navigate that collection with the ease of familiarity — is not behind the times. He has solved the curation problem. The streaming services are still working on it.

The social media non-question

Most men over sixty who don't use social media are not missing it. This is worth stating plainly because the assumption — the cultural background noise that suggests non-participation in social media is a deprivation rather than a choice — is worth pushing back on directly.

Social media is, in its current form, primarily a system for distributing attention. You give it your attention. It gives you content selected for its capacity to retain your attention rather than its value to your life. Advertisers pay for your attention, which is why the system is organised to maximise the quantity of attention it can acquire and convert.

This is the explicit business model of the platforms, which is worth understanding before concluding that non-participation represents a failure to engage with the modern world.

The older man who is not on Instagram has made a perfectly rational assessment of what the platform offers against what it requires, and concluded that the trade is unfavourable. The man with a rich life of genuine relationships, genuine interests and genuine engagement with the actual world does not find that social media adds meaningfully to this picture. He finds that it competes with it.

The deliberate non-adopter, in this territory at least, may be onto something.

The audio dimension

A brief observation on audio technology, which represents one of the more successful areas of technology adoption among older men, and which illustrates the deliberate adoption principle rather well.

The wireless earphone has been largely, though not universally, resisted by men over sixty, partly on aesthetic grounds and partly because appearing to talk to yourself in public was, until very recently, a sign of something worth investigating.

The over-ear headphone — particularly the kind with decent noise cancellation — has been adopted with considerably more enthusiasm, and for reasons that make perfect sense given the auditory changes of the middle and later years. The ability to listen to music, podcasts, or audiobooks at whatever volume the individual requires without the volume being an imposition on others is a specific and genuine benefit. The noise cancellation that allows genuine auditory focus in environments that have become more acoustically demanding with age is equally specific and equally genuine.

Bluetooth speakers of genuine quality have also found their audience among older men — men who take music seriously, who have been listening to it for decades, and who want the experience of good sound rather than the tinny convenience of phone speakers. This is not a reluctant adoption. It is the deliberate deployment of technology in the service of something that matters.

The pattern, again, is the same: specific problem, appropriate solution, deliberate choice.

The GPS exception

I want to acknowledge one area where I think the deliberate adoption principle is sometimes applied too restrictively by older men, and where the technology is genuinely worth reconsidering if you haven't already.

Navigation.

The man who learned to navigate by map, who takes a certain pride in his spatial reasoning and his knowledge of routes, who regards the GPS as an admission of defeat — I understand this position. I have a degree of sympathy with it. And it is, in urban environments and familiar routes, perfectly sustainable.

On an unfamiliar walking route. In poor visibility. When the map hasn't been updated, and the road has changed. When you've taken a wrong turn, and the light is going, and the route back is not entirely clear.

In these situations, the GPS is not a concession. It is the sensible tool for the specific problem, which is precisely the principle that governs the rest of the deliberate adopter's relationship with technology.

The map is still useful. The GPS is also useful. These are not mutually exclusive positions. The man who uses both, for the situations each serves best, has not compromised his navigational independence. He has extended it.

The principle underlying the preference

What connects all of the above — the Kindle, the smartwatch question, the streaming frustration, the social media non-participation — is something worth making explicit.

The older man's relationship with technology is not primarily a generational story. It is not about digital native versus digital immigrant, or the comfortable with the new versus the comfortable with the old.

It is about the application of accumulated self-knowledge to consumer choices. The man who knows what he actually values, what he actually needs, and what actually serves him — and who has the confidence and the clarity to choose accordingly, rather than being carried along by the current of what the industry says he should want — is demonstrating something that has rather more to do with psychological maturity than with attitudes toward technology.

The self-awareness article on this site asks whether men bother with self-awareness. In the technology domain, the older man who makes deliberate, considered choices about what he adopts and why is practising a specific form of self-knowledge — applied, practical, and considerably more sophisticated than the reluctant-adopter or technophobe narratives allow for.

He knows what he likes. He knows what serves him. He is not susceptible to the manufactured inadequacy of the upgrade cycle, the hollow novelty of the new release, or the implicit suggestion that his current, perfectly functional arrangement is a failure to keep up.